Since then I've been responsible for more than 150 events — somewhere between 40,000 and 60,000 competitors — including national championships and European Cups in Sweden and Finland. The largest event on my own responsibility had 620 participants; I've run technology at events past 700.
That's where these services come from. Sitting in the organiser's chair, you see the same thing every season: the competition information exists, correct and complete, in the tournament system — and then a volunteer copies it by hand onto a club website, late, and slightly wrong.
The company is not new, but this part of it is. Club websites and the WordPress plugin started in 2026, which means early clubs get an unreasonable amount of my attention. By day I work as a product manager. I have a mild obsession with automation — my house runs on a Raspberry Pi — and it turns out club websites are the same problem in a different room.